Werfstraat, NDSM · 1 November – 30 November

Ten spots in the lifts on Werfstraat. The first period is free.

Around 700 people live in the residential building on Werfstraat — together they stand in their lifts over 20,000 times a month. Until now you couldn't reach them there. From 1 November you can.

10 of 10 spots still free

360 homes

In one residential building on Werfstraat. We rent the space in the lifts from Altera, the owner of the building.

3 lifts

Ten businesses, one spot each. Printed hexagons, not screens.

15 Oct – 30 Nov

Free for ten launch partners. After 30 November it ends by itself.

What the wall looks like

Ten local businesses, one wall

Each partner gets its own hexagon with a logo and a small offer. Our own tile sits in the middle. Along the bottom of every hexagon runs the same band: ZEG LIFT (say LIFT).

The businesses shown are examples, not existing partners.

How it works

From sign-up to report

1

Reserve a spot

Email or call us. We'll hold a spot for you while you think it over.

2

Send your logo and a small offer

Something residents can redeem with you, like a free coffee with lunch.

3

We do the rest

We design your hexagon, have it printed and put it up on 1 November. Designs go to the printer throughout October.

4

One report at the end of November

How many residents the campaign reached and how many actually came to you. Then we take everything down.

How we measure it

Residents say LIFT

Anyone who sees your hexagon says LIFT at the till, types it as a discount code in your webshop, or mentions it when booking. That way you count exactly how many people came via the lift — no app, and no signal needed inside the lift.

And what do residents think?

Our tile in the middle has a QR code to a short survey. It measures how residents experience advertising in their lift. That goes into the report too.

What it costs

Nothing, and you're not committed to anything

Common questions

Why is it free?

Lift advertising is new in the Netherlands and nobody here has real figures yet. We want to gather them together with ten launch partners. Your contribution is the small offer that lets us count how many people come.

What do I need to send?

Just your logo and one small offer. We handle the design, printing and installation.

What kind of offer works well?

Something small that's easy to redeem: a free coffee with lunch, a drink on the first visit, a discount on a first appointment. It doesn't need to cost you much.

Until when can I join?

As long as spots are free. Designs go to the printer in October, so ideally let us know before the middle of October.

Is this Altera's advertising?

No. Altera owns the residential building; we rent the space in the lifts from them. The advertisements belong to the businesses themselves.

What happens after 30 November?

We take everything down and you get the report. If you want to continue, we'll discuss that in November. If not, that's the end of it.

I work at a branch of a chain. Is that possible?

Yes. It concerns one location, runs separately from your national campaigns and doesn't touch any pricing agreement. Feel free to forward this page to whoever handles this at your company.

Hold a spot.

Email or call us — we reply within one working day.